Making Of A Coach

Get Over Yourself and Press Record: Owning Your Brand on Video | With Mike Faraci of Red Button Media

I’ll just say it—if you’re still not showing up on video in 2025, you’re leaving opportunity, brand equity, and straight-up money on the table.
In this episode, I sat down with my good friend and video wizard Mike Faraci, founder of Red Button Media (and author of Rethink Everything), to talk about why most people struggle with video—and how to finally get over it.
We cover:
Why looking and sounding "weird" on camera is totally normal (and backed by science)
How to remove every single ounce of friction between you and creating content
Mike’s crazy-effective system for getting camera-ready in under two minutes
Why being your real self on camera is your greatest marketing advantage
And yeah, we talk rucking, watch reviews, and what it means to build a business that can’t be taken away from you.
This one’s for anyone who’s ready to stop hiding—and start pressing record.
Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikefaraci/
Learn more about Red Button Media: https://www.hittheredbutton.com/
Check out Mike's book 'Rethink Everything: The Power of Video for Business and Sales': https://www.amazon.com/Rethink-Everything-Power-Video-Business/dp/B0FF24MTJ9?ref_=Oct_d_onr_d_3563_7&pd_rd_w=D8MgR&content-id=amzn1.sym.ef6f06ea-36e0-4e0f-9535-627c4ba3aa58&pf_rd_p=ef6f06ea-36e0-4e0f-9535-627c4ba3aa58&pf_rd_r=Q11DFB9NPF0FVWM6V52K&pd_rd_wg=Tk7Lw&pd_rd_r=c1a81d2e-c38c-42ba-8900-c117ce3ef57f&pd_rd_i=B0FF24MTJ9
#videomarketingtips #contentcreation #coachlife #authenticmarketing #digitalpresence #branding #founderlife #entrepreneurmindset #socialmediastrategy #stopthescroll

The Truth About Financial Coaching: Why Most Financial Advice Fails the Middle Class | With Uzrad Lew of YOUNITY

For Coaches, Entrepreneurs, and Anyone Living Paycheck to Paycheck:
What if your money problems aren’t about money at all?
In this episode, I sat down with Uzrad Lew — former Israeli intelligence officer, investment banker, and founder of YOUNITY — to unpack why America’s middle class is collapsing… and what he’s doing to stop it.
This isn’t another budgeting app.It’s a ground-up revolution in financial coaching, driven by AI and rooted in soul-crafting.
Episode Highlights:
Why most financial literacy tools fail — and what actually works
The MRY Method: “Meet the Remarkable You” through real financial self-awareness
How trauma, identity, and money are more connected than we think
The one motto that shaped Uzrad’s coaching: “The difficult will be done immediately. The impossible will take a little longer.”
A behind-the-scenes look at YOUNITY’s AI platform and how it acts like a guardian angel for your money
If you’ve ever felt stuck, stressed, or sold out by the system —This conversation will challenge everything you thought you knew about wealth, purpose, and what freedom really costs.
Episode 18 with Uzrad Lew is live now!
Connect with Uzrad on LinkedIn: https://www.linkedin.com/in/uzrad-lew-a9ba1816/
Check out YOUNITY: https://www.younity.love/
#MakingOfACoach #FinancialCoaching #MiddleClassCrisis #JoshJurkovich #UzradLew #YOUNITYAI #SoulCrafting #FinancialFreedom #PurposeDrivenWork #CoachingPodcast

Work You Love, Life You Design: The Power of Career Ownership | With Jamie Allen of The Entrepreneur’s Source

What if the solution to your career frustration… isn’t a new job?
Most people aren’t actually burned out.They’re misaligned.Trapped in a career that doesn’t reflect who they are — or who they want to become.
This episode with Jamie Allen of The Entrepreneur’s Source offers a powerful alternative:Career Ownership™ — and the coaching that gets you there.
Episode Highlights:
The 3 biggest reasons people feel stuck in their jobs
Why franchising isn’t just a business model — it’s a pathway to freedom
The role of clarity coaching in uncovering purpose
How to evaluate whether entrepreneurship is right for you
Why escaping your 9-5 isn’t the goal — alignment is
This is a must-listen for any professional who feels unfulfilled — but doesn’t know what else is possible. Especially if you’ve ever said: “I know I’m meant for more… I just don’t know what that is.”
Episode 17 with Jamie Allen — live now on The Making of a Coach Podcast
Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamie-d-allen/
Get in touch with Jamie via email: jallen@esourcecoach.com
Check out The Entrepreneur’s Source: https://jallen.esourcecoach.com/
#MakingOfACoach #CareerOwnership #CoachingPodcast #FranchiseFreedom #JamieAllen #JoshJurkovich #PurposeDriven #ClarityIsPower #EntrepreneurMindset

Don’t Apply. Get Invited: Mastering Career Positioning | With Penny Pearl of 2Actify, Strategic Career Networking

Tired of sending out 100 résumés and hearing nothing back?
Here’s the truth no one tells you:The best jobs aren’t posted.They’re unlocked through strategy, clarity — and bold outreach.
In this episode of The Making of a Coach, I sat down with Penny Pearl, founder of 2Actify, to unpack the hidden rules of career growth — and how the top 15% play a very different game than everyone else.
The #1 reason executives stall out — and how to break through it
Why your network is your net worth (and how to build one that opens doors)
How to pitch yourself to CEOs without sounding desperate
What the “hidden job market” actually is — and how to find it
Why personal branding isn’t about bragging — it’s about impact
Whether you're a career executive, coach, or consultant looking to land dream opportunities — this conversation will change how you think about getting seen and getting hired.
Connect with Penny on LinkedIn: https://www.linkedin.com/in/pennypearl/
Check out 2Actify: https://2actify.com/
#MakingOfACoach #CareerGrowth #StrategicNetworking #ExecutiveCoaching #HiddenJobMarket #LeadershipDevelopment #JoshJurkovich

From Stuck to Scaled: A Real-World Blueprint for Coaching Success | With Ken Freire of Solo:Scaled

You don’t need a louder voice. You need a clearer message.
Ken Freire knows what it’s like to be stuck behind the scenes.
From helping grow Michael Hyatt’s coaching empire to launching his own AI-powered company, Solo:Scaled — Ken has always been the guy behind the growth.
Until he finally stepped out front.
In this episode, Ken shares what it really takes to build a coaching business that lasts:-The mindset shift every new coach must make-Why most programs fail (and how to build one that doesn’t)-The 4-part framework for building a scalable business-How to create content without becoming a slave to social media-Why your first $10K is the hardest — and most important — money you’ll ever make
Whether you’re in the trenches or still trying to find your message…
This one will give you clarity, courage, and a real plan to move forward.
Episode 15 with Ken Freire — live now on The Making of a Coach Podcast
Connect with Ken on LinkedIn: https://www.linkedin.com/in/kenfreire/
Check out Solo:Scaled: https://soloscaled.com/
Listen to the Shame(less) Podcast:
On Spotify: https://open.spotify.com/show/6VkZvD4q3078R55MtTscqY?si=503ab748c5d242b5
On Apple Podcasts: https://podcasts.apple.com/us/podcast/shame-less-podcast/id1769965333
#MakingOfACoach #CoachingBusiness #FaithAndBusiness #KingdomEntrepreneurs #PurposeDrivenWork #SoloScaled #KenFreire #AuthenticCoaching

From Achievement to Awakening: The Inner Work That Success Can’t Give You | With Austin Mao of Ceremonia

Can you build an empire… and still feel empty?
Most high achievers are chasing a feeling — not just a goal.But what if that feeling never comes?
In this episode, Austin Mao (entrepreneur, spiritual guide, and founder of Ceremonia) shares how he went from leading one of the largest Airbnb operations in Vegas... to sitting in the jungle, reliving the trauma he had spent decades avoiding. And how that single moment became the turning point that changed his life forever.
How to recognize the moment your “success” story starts to crack
The 3 real reasons people stay stuck (and how transformation actually works)
Why some answers only come when you ask better questions
The zone of genius model that will change how you work (and live)
This one goes deep into healing, identity, and the journey of self-reclamation.
Episode 14 with Austin Mao — live now on The Making of a Coach Podcast
Connect with Austin on Instagram: https://www.instagram.com/austinmao/
Check out Ceremonia’s Instagram Page: https://www.instagram.com/ceremoniacircle/
… and their website: https://www.ceremoniacircle.org/
#MakingOfACoach #SpiritualAwakening #PsychedelicHealing #InnerWork #FoundersJourney #Ceremonia #PurposeDrivenLife #LeadershipHealing

Faith, Freedom, and Profit: Building a Christian Business | With Doug Greathouse of The Profitable Business Program

Are you drifting through your calling — or building it on purpose?
Most people don’t fail because they dream too big.They fail because they drift too small.
In this episode, Doug Greathouse shares how he walked away from "safe success" — and followed God into something greater:
The 3 types of capital every entrepreneur must build
Why drifting is the enemy’s secret weapon
How your spiritual walk directly fuels business growth
Why purpose-driven profit isn’t sinful — it’s sacred
If you feel God pulling you toward more — but you’re stuck drifting — you need this conversation.
Episode 13 with Doug Greathouse — live now on The Making of a Coach Podcast.
Connect with Doug on LinkedIn: https://www.linkedin.com/in/douggreathouse/
Define your client avatar with The Profitable Christian Business: clientsforthekingdom.com
#MakingOfACoach #FaithDrivenBusiness #ChristianEntrepreneurs #PurposeOverProfit #KingdomBusiness #CoachingPodcast #JoshJurkovich
 

Take the Leap: Finding Clarity in Career Transitions | With Lynell Shattls of Leap of Faith Coaching

“I don’t tell my clients what to do. I give them space to figure out what they already know.” – @LynellShattls
In Episode 12 of The Making of a Coach, Lynell shares:
Why career transitions feel so heavy
How she uses the Pain-Gain Model to help clients find clarity
Why so many leaders are stuck in meeting hell & how to escape it
What every coach needs more of: listening without bias
Whether you’re a leader, an HR pro, or just wondering “Should I stay or should I go?” — this one’s for you.
Tune in now. Your future self will thank you.
Connect with Lynell on LinkedIn: linkedin.com/in/lynellshattlscoach
Learn more or book a discovery call: LynellShattls.com
#CareerClarity #LeadershipCoaching #ExecutiveCoach #MakingOfACoach #CareerTransition #ClarityCoach 

The Self-Led Business Life: Leading with Presence, Not Pressure | With Dr. Martin Kettelhut of Listening Is The Key

Less doing, more being.
Dr. Martin Kettelhut spent years in academia... until one conversation changed everything.
He realized real transformation comes through listening, presence, and being — not more effort, hours, or hustle.
In this episode of The Making of a Coach, we explore:
The ‘self-led business life’ philosophy
Why so many high-achievers are unfulfilled
The key to sustainable success: becoming that version of you first
This isn’t mindset fluff. It’s the foundation of effective leadership.
Stream now – link in comments or bio.
Connect with Dr. Kettelhut on LinkedIn: https://www.linkedin.com/in/martinkettelhut/
Grab Martin’s books: Listening Till You Disappear & Leadership As Relation (available on Amazon & Lulu)
Leadership As Relation: The Art and Science of Heart-Led Leadership : https://www.amazon.com/dp/B0D52SB6R3/ref=tsm_1_fb_lk
Listen …Till You Disappear: https://www.lulu.com/shop/martin-kettelhut-phd/listen-till-you-disappear/paperback/product-21974105.html?page=1&pageSize=4
Schedule a free clarity call with Martin: ListeningIsTheKey.com
#LeadershipDevelopment #ExecutiveCoaching #CoachingBusiness #MindfulLeadership #SelfLed #MakingOfACoach

Crafting Your Authentic Career Narrative | With Brad Wiens of Echo Canyon Career Coaching

Tired of ghosted resumes and lifeless job apps?The problem isn't your experience — it's your story.
In this episode of The Making of a Coach, I sit down with career coach Brad Wiens from Echo Canyon Coaching to talk about:
Crafting your Authentic Career Narrative
Why motivation > qualifications in the eyes of hiring managers
How to create your dream job description (before it exists)
A 3-step system to land high-impact roles — even before they’re posted
Brad has recruited for companies like Intel, IBM, and NXP… and he’s seen what separates the hired from the ghosted.
If you’re in tech or engineering and feel stuck in a job you’ve outgrown — this is the episode that could change your career trajectory.
Episode 10 — now live.
Connect with Brad on LinkedIn: https://www.linkedin.com/in/bradwiens/
Check out Echo Canyon Career Coaching at https://go.ecccoaching.com/3-step-process
#MakingOfACoach #CareerClarity #TechCareers #JobSearchStrategy #EngineeringJobs #CareerCoaching